Pear
Pear
In this project, we were approached by a startup called "Green Wave" to develop a brand identity that reflected their commitment to sustainability and environmental conservation.
The client's goal was to create a brand identity that would resonate with environmentally conscious consumers and help position their business as a leader in sustainable practices. Objectives included increasing brand awareness and driving customer engagement.
Our approach was to create a brand identity that communicated Green Wave's values of sustainability, innovation, and authenticity. We developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors.
In this project, we were approached by a startup called "Green Wave" to develop a brand identity that reflected their commitment to sustainability and environmental conservation.
The client's goal was to create a brand identity that would resonate with environmentally conscious consumers and help position their business as a leader in sustainable practices. Objectives included increasing brand awareness and driving customer engagement.
Our approach was to create a brand identity that communicated Green Wave's values of sustainability, innovation, and authenticity. We developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors.
In this project, we were approached by a startup called "Green Wave" to develop a brand identity that reflected their commitment to sustainability and environmental conservation.
The client's goal was to create a brand identity that would resonate with environmentally conscious consumers and help position their business as a leader in sustainable practices. Objectives included increasing brand awareness and driving customer engagement.
Our approach was to create a brand identity that communicated Green Wave's values of sustainability, innovation, and authenticity. We developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors.
Client
Client
Pear
Pear
Service
Service
Product Design
Product Design
Sector
Sector
Tech
Tech
Year
Year
2023
2023
One key lesson learned from this project was the importance of aligning brand identity with business values and goals.
Overall, the new brand identity successfully communicated Green Wave's commitment to sustainability and helped position the brand as a leader in the industry. We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.
Overall, the new brand identity successfully communicated Green Wave's commitment to sustainability and helped position the brand as a leader in the industry. We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.
We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints.
The layout was designed to complement the photographs, balancing negative space with text and graphics.
We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.
We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.
Credits
Credits
Art Direction
Art Direction
Kathy Smith
Kathy Smith
Photography
Photography
Pete Campbell
Pete Campbell